Importance of Directory business listing in SEO

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Our main goal is to increase website traffic whenever it comes to SEO before starting the discussion on the importance of an online business directory listing. We should know how website traffic can be achieved?


So simple answer is to optimize the website to be more visible in Google search results. However many other ways to increase website traffic to get backlinks, but this is a great way to increase website traffic, and it is not the only way to help your business. In this era, everybody knows that SEO is so important.

You should write good blogs and valuable content on your website to get the best results to increase your site and company awareness. Here we are discussing directory listings as another effective way to achieve this traffic goal of your website.

What Are Directory Listings for SEO?

Let me define to you what a directory listing is? Business Directory listings work like an online phone book. It includes specific information about business websites, such as name, phone number, address, web address, and map locations.

This is an excellent resource because it draws attention to your company and website. You can check and add your business in the directory, listing what is more included in it.

There are thousands of directory listings available, and while some charge for their services, others are free to use. Using this resource is a great idea and a relatively easy step to improving your SEO ranking.

How To Choose The Right Businesses Directories Listings?

Maybe you’re bumping your head right now, wondering how you can incorporate directory listings into your SEO strategy. Fortunately, it is a simple procedure. First and foremost, you must select a high-quality directory.

Not all business directories are created equal, and you don’t want to choose a bad listing that will harm your website and business. The best idea is to look for a listing managed by a person rather than a computer because they can more likely ensure high-quality listings.

Also, avoid open-to-all listings, as your website will most likely be listed alongside spam listings.

To find a qualified directory listing, look at their domain authority. This is easily accomplished by using a tool known as a domain authority checker. After you’ve found a good directory, you should submit your business listing.

If you are targeting any country’s local audience, you have to find out a local business listing to get the customers; otherwise, forgetting international customers, you can use any type of business directories website.

Make sure to thoroughly review your information before submitting it, as you’ll want it to match up with any other listings you’ve submitted.

How to list your business on online business directory listing websites?

If you are looking to list your business on business listing websites, it works in the same way as paid sometimes. It is approved in real-time as you submit your business on business directory listings sites. You will most likely need to follow these steps to list your business on the business directory websites:

     1. Add listing to claim your business listing page:

If you have been doing business for a long time and have already got backlinks services on some platforms, maybe you already have a page for your company. These listing pages are typically incomplete placeholders that the platform – or a user – has implemented to ensure that your company appears in the directory at all.

     2. Complete your info for the business listing:

Suppose you or your team have not yet listed your business on business directories or already published your business. You must first claim an existing business page. You must fill out listing details with accurate, up-to-date information about your business so that potential customers have a complete and clear picture of your company.

Here you have to include your address, phone number, the services which you offered, your business hours, and any other contact information like appointments, etc.

     3. Get verified business listings:

In theory, anyone could claim your business listing. Therefore, business directories require you to verify your identity and the legitimacy of your company before your listing is published. In most cases, you simply enter a string of numbers provided by the platform via text, email, or phone call.

Find a freelance SEO expert to work for you; here are recommended Fiverr SEO Freelancers;

Within three days, a Fiverr freelancer will provide Local Listing services and manually create the top 120 UK local listings and other countries’ directory listings for your business, including Directory Submission.

Final Thoughts:

You may be wondering if business directory listing is still important in SEO. The answer is a resounding yes! In fact, there are several reasons which you should consider before adding your business to directories. Not only do they help with local directory listing search ranking, but they also increase web traffic and brand awareness.


Additionally, many directories have high Domain Authority (DA) and Page Authority (PA), which can give your business website an extra boost in the search engine results pages (SERPs). If you’re looking for a high-quality directory to list your business, I recommend checking out Moz’s Open Site Explorer.


This tool will show you the DA and PA of any website so that you can make the best decision about where to list your business on directory listing sites.

Read: Top 25 Free Business Directories to List Your Business on the online business directory.

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